Archives

Deep Dive  

Marketing  

Public Relations for Startups

With fewer resources and time on their hands, most startups put PR on the back burner. But there are scrappy ways to approach PR to get you the notoriety you are craving.

Culture  

Improving Mental Health at Your Startup

Tight deadlines, limited resources, a lot of ambiguity, and a high likelihood of failure place substantial stress on startup teams.

Hiring  

How To  

Questions to Ask in an Interview That Don't Suck

Interviews shouldn’t be one-sided; they should serve as a tool for figuring out if the job is the right fit for you.

Deep Dive  

Marketing  

What is LTV, and why does it matter?

LTV is a benchmark for the health of a business, indicating brand loyalty, product-market fit, and viable unit economics.

Finance  

How To  

First Time Founder Finance Stack

Finding the best accounting and finance software for a startup can be a challenge. Here is our finance tech stack for your startup.

Deep Dive  

Marketing  

Operations  

6 Ways to Get Started with Marketing for eCommerce Startups

Without an adequate marketing strategy, eCommerce startups won’t get the traction they need to sustain their business.

How To  

HR  

Running an Effective Employee Onboarding

An employee's first few days at your company are formative. Providing a structured onboarding program and making new hires feel welcome

How To  

Operations  

The Anatomy of a Good Offsite

Company offsites can inspire, motivate, and align your teams towards shared goals and prepare them for times of high growth.

Deep Dive  

Operations  

Vendor Procurement and Management at a Startup

Well-designed vendor procurement and management processes cut costs, set companies up for successful SOC2 audits, and mitigate future risks.

Finance  

How To  

Operations  

The Cash Flow Manifesto

Cash is the lifeblood of an early-stage startup, so improperly managed cash flow can take down a startup before it's had the chance to grow.

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