Archives

Growth  

Marketing  

Sales & Marketing  

7 tips for introducing a new revenue channel

So long as a channel makes more money than it costs to operate, people will get excited about it.

Deep Dive  

Growth  

So You Want to Be a Founder?

I am not (yet) a successful founder, so take what I say with a grain of salt. However, there are a few lessons I want to share.

Growth  

Sales & Marketing  

Strategic Pricing for SaaS Startups

Pricing is a delicate balance, and it’s even tougher for small startups that don’t have much data to go on nor resources to execute.

How To  

HR  

Operations  

Early Stage Recruiting

Personalized cold messages combined with a concise process can be the secret weapon for a startup in the face of current hiring challenges.

How To  

Marketing  

Strategic Partnerships for Startups

Becoming a strategic partner involves extensive research, continuous engagement, and diligent planning, but the rewards can really pay off in terms of thought leadership, marketing, and most importantly, sales.

Deep Dive  

Operations  

Insurance for Startups

Insurance feels like a waste of money until you need it; don't pay $1250 per hour legal fees because you didn't read the fine print.

Deep Dive  

Marketing  

Public Relations for Startups

With fewer resources and time on their hands, most startups put PR on the back burner. But there are scrappy ways to approach PR to get you the notoriety you are craving.

Culture  

Improving Mental Health at Your Startup

Tight deadlines, limited resources, a lot of ambiguity, and a high likelihood of failure place substantial stress on startup teams.

Hiring  

How To  

Questions to Ask in an Interview That Don't Suck

Interviews shouldn’t be one-sided; they should serve as a tool for figuring out if the job is the right fit for you.

Deep Dive  

Marketing  

What is LTV, and why does it matter?

LTV is a benchmark for the health of a business, indicating brand loyalty, product-market fit, and viable unit economics.

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